Barlas Marketing Ops

Internal reporting and account management software operated by Barlas.

What it does

Barlas Marketing Ops is a set of command-line tools that Barlas uses to work on Google advertising and analytics accounts it has been given access to. It is not offered to the public and has no sign-up.

• Google Ads: daily performance reports, budget and spend checks, and campaign, keyword and ad changes. Every change is reviewed and approved by a person before it is sent.
• Google Analytics: reports on site traffic and conversions, and configuration checks.
• Google Search Console: search performance and indexing reports.
• Google Merchant Center: product feed health checks and supplemental data updates.
• Google Tag Manager: review and publishing of measurement tags.

Who uses it

Only Barlas staff, signed in with their own Google accounts, on accounts whose owners have granted Barlas access.

Privacy

How the software accesses, uses, stores and shares Google user data is described in the Privacy Policy.